Entries Tagged as 'News'

5 Methods For Writing A News Release That Will Get Used By The Press

A book announcement press release helps us tell the entire world our brand new book is obtainable for purchase. It has been sent to the particular media with a copy and included in the book’s press kit. It’s not the sole media relations tool you need to use to generate book buzz, but it’s an important resource once your goal is to tell the media and also online outlets to read, watched, or listened to from your book’s target audience that there is a new book they may want to know about.

An effective book headline press release is developed in a journalistic structure which mimics the way a magazine as well as newspaper would certainly report on your brand-new book. It uses the traditional news release format which usually journalists are accustomed to receiving.
Since this is such an essential tool – also, since there exists a trend between inexperienced publicists to turn the headline into an advertisement that journalists will deny, not take hold of – it is advisable to understand how to write a press release that could get examine and utilized.

Here are tips built to help you to prevent common and costly errors with your essential announcement release.

1. Use the traditional news release format. This includes your contact information, a headline, along with your announcement developed in a journalistic style. Examine the press releases provided at PRWeb and PRNewswire for samples. Avoid the use of images, multiple copy, or diverse fonts, sizes, and colors.

2. Do not forget that you’re not the news. The book is definitely the news. Unless your name is recognizable, do not place it within the headline. “New book details solution World War II plot” is more engaging when compared with, “John Brown’s first book is about The second world war.”

3. Avoid using superlatives. Any news release announces information in a factual way, which means limit your own descriptive text to the facts. This isn’t a book review articulating an opinion : it’s an announcement that a journalist would want to copy and paste directly into a publication. This is exactly why you have to stay away from language – “fabulous,Inches “best-ever,” “fascinating” – that you won’t notice in a news story.

4. Propagate your announcement release within text format, not as a PDF file. You can certainly copy and paste text from a good e-mail or from a Web site; it actually is tough to duplicate text from a PDF file. The more you make a person work to use your information, the less likely they are to do so.

5. Inform us the best place to buy the book. This is actually the important chunk of information frequently ignored within the homework assignments sent in by college students in the bookpublicity e-course. Remember to add the title, publisher name, publication date, price, and information concerning where it may be obtained.

In addition to distributing your own press release to your targeted press outlets : including online options such as blogs and forums – submit the release in your Web site therefore it can be found by search engine users. Your goal is to buy your announcement in front of the people who are most likely to buy your book.

Sandra Gal Claims the Lead at Avnet L.P.G.A. Classic

Gal, the German star who won the Kia Classic last month in California for her first LPGA Tour title, had a 7-under 137 total on The Crossings course at the Robert Trent Jones Golf Trail’s Magnolia Grove complex.

“Obviously, I’m playing well,” Gal said. “I’m just enjoying myself out there. I mean, I’m not doing anything really different. I’ve been playing solid since the end of last year. Just winning, you know, I think you get more comfortable at the top. Being in the lead is something. You know, to be there and feel comfortable there, so that’s probably the difference now.”

Gal bogeyed Nos. 9 and 10 to fall to 2 under for the tournament and even par for the day, then birdied Nos. 11, 12, 13, 16 and 17 to top the leaderboard.

“It was kind of slow start,” Gal said. “Just made a couple bogeys, at 9, 10, and that was kind of like a turning point for me. I kind of got down on myself a little bit. Then I was like, ‘OK, let’s just play one shot at a time and be patient. The birdies are going to come.’ They did, so I was happy about that.”

Yang shot a 68. She bogeyed No. 1 and had eight straight pars before birdieing Nos. 10, 12, 14, 16 and 17.

She credited her iron play.

“My irons, mostly irons,” Yang said. “It was inside 10 feet, all five of my birdies.”

Stacy Lewis, coming off a major victory in the Kraft Nabisco, had a 71, leaving her two strokes back at 5 under along with Karen Stupples (71) and Song-Hee Kim (72).

“I scrambled around and just got the ball in the hole, and was pretty happy shooting 1 under,” Lewis said. “It was just kind of up and down all day. I just had to fight.”

Defending champion Se Ri Pak, a three-time winner at Magnolia Grove, had a 71 to match Suzann Pettersen (68), Sun Young Yoo (68), Jenny Suh (69) and Sarah Kemp (70) at 4 under.

Grace Park, tied for the first-round lead with Kim, followed her opening 67 with a 75 to drop to 2 under.

Michelle Wie missed the cut with rounds of 76 and 72. Top-ranked Yani Tseng also dropped out, shooting 77-72.

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No Post-Masters Blues for Pacesetting Watson in New Orleans

The long-hitting left-hander fired a sparkling six-under-par 66 to take early control at the TPC Louisiana before being caught late in the day by Australian Matt Jones, who birdied his last two holes.

Former world number one David Duval opened with a flawless 67 to finish level with fellow Americans Joe Durant, Tommy Gainey and John Rollins, Swede Carl Pettersson and Australian Nick O’Hern.

Watson, making his first appearance on the PGA Tour since tying for 38th at the Masters three weeks ago, made a faltering start when he bogeyed the opening hole.

“I told my caddie it was going to be rough,” the 32-year-old said. “Took two weeks off after Augusta and I just started working out again about three days ago, so my body’s just not where it needs to be right now.

“I told him I couldn’t feel my tee shot on the first hole. I couldn’t feel the ball hit the club face. I just pulled it and then plugged it into the bunker and made a quick bogey.”

Despite also pulling his tee shot into a fairway bunker at the par-five second, Watson recovered in style, hitting his third shot there to a foot for a tap-in birdie.

“Then I played solid the rest of the way,” Watson, who clinched his second PGA Tour victory at the Farmers Insurance Open in January, told reporters. “It got me fired up.

“I hit my driver really well. I’ve been hitting it good all year, but I made some putts today, hit some good iron shots and somehow came out at six under.”

BOOMING DRIVE

Watson set up his eagle at the 11th with a booming 343-yard drive followed by a soaring six-iron over a cypress tree that landed 32 feet from the pin.

He coolly rammed in the putt to break clear of a three-way tie at the top of the leaderboard.

“Hitting a six-iron, that tree’s not really in play,” Watson, who is renowned for his ability to bend the ball at will, said of his second shot on 11.

“So I went right over the top of it with just a straight ball. I can actually hit one straight every once in a while,” he added with a smile.

Among the other big names in the field, British world number three Luke Donald carded a bogey-free 68 while ninth-ranked American Steve Stricker returned a 70.

U.S. Open champion Graeme McDowell of Northern Ireland experienced a topsy-turvy day, combining five birdies with three double-bogeys for a 73.

(Editing by Greg Stutchbury)

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On Par: Who Gave Amen Corner Its Name? Read On

If returning to the golf course in sun and warmth is the greatest joy of a new golf season, then an attendant delight is welcoming the latest contributions to the legacy of elegant, instructive, engaging books on golf.

The American Golfer

With “America’s Gift to Golf: Herbert Warren Wind on the Masters” (The American Golfer), the editor and historian Martin Davis has given us a hybrid book as valuable and precious as a hybrid club in the modern golf bag. This beautifully presented collection of articles written by Wind from 1954 to 1989 allows the reader to sample his work from various times in his long career at The New Yorker (along with two articles he wrote for a nascent Sports Illustrated). No passage is ever abbreviated or fleeting, but perhaps because it is a compilation and not a traditional narrative, it is more like a journey, with flowing missives from a familiar place.

But this is not the Augusta National we now know from the HDTV era; it is a place where legends stand alongside Wind, from Bobby Jones to Gene Sarazen to Sam Snead and Arnold Palmer. It is real-time history, like the little two-word gem unceremoniously dropped into the opening sentence of a story dated April 21, 1958: Amen Corner.

Yes, Wind gave us that name for the 11th, 12th and 13th holes. According to Davis, Wind wanted his articles to be ruminative, evocative and chewy. Enjoyed piece by piece, they are that and more. But do not rush. Instead, take them at the pace they were written and revel in the times, the game and the writer they reflect.

Cogent, practical and liberating, “Play Your Best Golf Now: Discover Vision54’s 8 Essential Playing Skills” (Gotham) is the third installment in a series from two of golf’s most innovative instructors, Pia Nilsson and Lynn Marriott. Focusing on eight of what might be termed golf’s soft skills — like finding your balance physically and mentally, taming tension or finding emotional resilience — this book, written with the Golf World executive editor Ron Sirak, captures Nilsson and Marriott’s holistic methods. It is not about finding your perfect swing. The book title instead refers to playing your best golf. It is about enjoying golf more, and in turn playing better.

In reading “Titanic Thompson: The Man Who Bet on Everything” (W. W. Norton & Company), you probably won’t become a better golfer. It might even get in the way of your golf for at least a day, because once you start reading this book you will not put it down until you are finished. Thompson, a self-made man from the Ozarks, became a renowned 20th-century gambler, an intensely prepared guy who could win gobs of money regardless of the game or gambit. Mostly, he outsmarted his marks. It is a story about a man on the move from town to town, the kind of character who these days would be undone and unmasked on the Internet. But in his day, he rubbed elbows with the biggest, wealthiest, most influential fish in the sea — many of them golfers.

Thompson, who could play golf left-handed or right-handed with nearly equal ability, was also a tall, gifted athlete, and there are some wonderful tales of how he bet on golf courses with the likes of Ben Hogan and Byron Nelson. These were the days before a prosperous PGA Tour, and Thompson could make $10,000 during 18 holes. He also set up a sensational match between a young Lee Trevino and Raymond Floyd. “Titanic Thompson” is a great read from the author Kevin Cook, who in 2007 won the United States Golf Association’s Herbert Warren Wind Book Award.

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Watson, Simpson Share Zurich Classic

“There’s no advantage. He wants to win. I want to win,” said Watson, a two-time PGA Tour champion but winless in the previous three events he has had at least a share of the third-round lead.

“There’s always pressure you put on yourself and then the outside pressure that everybody else seems to put on you. You have to get used to that. So for him not winning his first one might be a little tougher for him, but I’m just as nervous as he is. I might have a half a percentage better chance than he does.”

Watson made a 4-foot birdie putt on the par-5 18th hole for a 2-under 70 and a share of lead.

Simpson, seeking his first tour title, birdied Nos. 3-7, then closed with 11 pars for a 67 to match Watson, who has had at least a share of the lead after all three rounds, at 12-under 204 at TPC Louisiana.

Watson needed to birdie the 588-yard 18th to get into the final group Sunday. After hitting his 250-yard approach into a greenside bunker, he blasted out to 4 feet to set up his birdie putt.

“Knowing that if I stroke this well, I’m tied for the lead and not one back, knowing I’m in the final group,” said Watson, the Torrey Pines winner in January. “There was a lot of pressure on that for me. Somehow it went in dead center, and so I’m in the final group.”

John Rollins (69) was third at 11 under, and 2002 winner K.J. Choi (67) was 10 under along with Steve Stricker (68), George McNeill (65), Charles Howell III (66), Tommy Gainey (68) and Matt Jones (69). Former LSU star David Toms, the 2001 Zurich winner, topped a group at 8 under after a 67.

Luke Donald, who missed an opportunity to jump from No. 3 to No. 1 in the world a week ago when he lost playoff to Brandt Snedeker at Hilton Head, was 7 under after a 70.

Simpson has a share of the 54-hole lead for the first time in his career.

“I’ve always slept pretty good going back to college and amateur days holding the lead,” said Simpson, who tied for second behind Phil Mickelson on April 3 in Houston. “But this is why we do what we do. This is why we work out, why we practice, to give ourselves a chance to win on the PGA Tour.

“I think that will kind of calm my nerves.”

Rollins is a three-time tour winner. “I’ve felt very comfortable on the golf course this week,” Rollins said. “We’ve got three good ones, hoping for one more.”

Watson made a 3-foot birdie putt on the first hole to open a two-shot lead. He appeared to be in position to increase the lead on the par-5 second after a 321-yard drive, but his 3-iron approach from 256 yards rolled over the green and came to rest near a cypress tree. He stubbed his chip and settled for par.

He three-putted the par-3 third hole for bogey from 47 feet and added another bogey on the sixth to fall back to 9 under, at that point two shots behind Simpson, who was playing three groups in front of Watson.

The 32-year-old Watson then birdied the two par-5s on the back nine to tie Simpson.

“It was hard to make a lot of putts, for me,” Watson said. “The greens are getting burned out. Hopefully, they don’t lose them by Monday. Some of them are getting pretty brown.

“Other guys on the board were making some putts, but for me it was a tough day.”

Simpson quickly made up a three-shot deficit, beginning with a 6-foot birdie putt on the third hole. He followed with a 33-footer on the fourth and a 16-footer on the fifth hole to get to 10 under.

A 62-foot chip-in on the sixth gave him the lead at 11 under, and he closed out the streak with a 4-footer on the par-5 seventh hole.

“It just kickstarted the round for me,” Simpson said. “I’ve been playing well I feel like as of late. Today was a little more exciting. ”

Simpson brought some unwanted excitement to his final hole when his second shot flirted with the water. He chipped up and two-putted, happy to escape with par.

“I thought it was in the middle of the lake but somehow it stayed left,” he said. “Just a poor swing. It was a good break there.”

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